The Pre-Fall 2017 Gucci collection was imaginatively shot in the antique bookstore Antica Libreria Cascianelli and at the Antica Spezieria di Santa Maria della Scala, a 16th-century apothecary in Rome.
“A rule-breaker, Michele stole opulent evening dresses, including a stunning taffeta style with flocked ribbons, from the wardrobe of an imaginative Marie Antoinette and juxtaposed it in the lineup with a range of tracksuit-inspired leggings and sweatshirts infused with a vintage feel. Sophisticated shirtdresses in a patchwork of Sixties-style patterns found a place next to a knitted cape with embroidered bunnies, which echoed more surreal, psychedelic atmospheres than reassuring children’s books’ illustrations. He matched the American preppy look with Bohemian references: college blazers, sometimes cinched at the waist with fanny packs embellished with a metallic Gucci logo, were layered over ruffled maxidresses. A “do-it-yourself” attitude was encouraged by the detachable embroidered ribbons, as well as the array of collars enriched by precious details. Nothing was conventional and ordinary in the collection; everything was peppered by a surprising detail, a magic touch. Michele’s magic touch”, – WWD